Bosnia and Herzegovina’s ambassador to China, Siniša Berjan, presented in detail the country’s investment environment at the third “International Business Cooperation Forum 2026” in the Chinese city of Wuhan, highlighting its key advantages as a bridge between East and West.
Berjan particularly emphasized the potential for cooperation between the Chinese and European markets, as well as concrete opportunities to enhance economic and trade exchange between China and BiH.
The presentation of BiH attracted significant interest among attendees, offering Chinese business representatives clear and relevant guidance for entering the European market through BiH as a strategic destination for investment and business expansion, the BiH Embassy in China stated.
BiH had the honor of being the guest country at this year’s international forum, jointly organized by the Alliance of Chinese Entrepreneurs for Overseas Business, the Hubei Business Community, and the Overseas Business Navigator platform.
The forum gathered prominent political and business leaders, diplomats, representatives of the Chinese diaspora, industry experts, and successful entrepreneurs from China and abroad, who discussed new pathways for company internationalization and strengthening global business cooperation.
The event drew considerable public and business interest and was broadcast live in full. Numerous international business leaders also addressed the forum via online platforms, further contributing to the exchange of knowledge and experience on a global level.
Organizers announced that a series of educational programs, training sessions, and seminars will be held in the coming period to help companies better understand business cultures and practices in different countries and reduce risks when operating in foreign markets.
The forum once again confirmed the importance of international cooperation and opened new perspectives for strengthening economic ties, with BiH highlighted as an important partner and a promising destination for future investments.
Source: RTRS
