The first International Conference on Health Tourism, titled “Booking Health in Srpska”, is scheduled to take place on February 27 and 28, 2025, at the Tennis Association of Republika Srpska complex, near Mladen Stojanović Park in Banja Luka.
The event is organized by MedNet, a Banja Luka-based agency that operates the only platform for continuous medical education in Republika Srpska. The partners of the conference include the Ministry of Trade and Tourism, the Ministry of Health and Social Protection of Republika Srpska, the Tourist Organization of Banja Luka, the Airports of Republika Srpska, the Spa Group of the Chamber of Commerce of Republika Srpska, and the Faculty of Natural Sciences and Mathematics at the University of Banja Luka.
This conference will bring together renowned domestic and international experts, professionals from medicine and tourism, representatives of hotels and wellness centers, as well as health institutions and tourism agencies interested in actively participating in the promotion of health tourism in Republika Srpska and developing specialized medical tourism products.
Key topics of the conference include the development of spa, dental, and conference tourism, challenges and opportunities in aesthetic medicine, digital marketing in tourism, the integration of wellness and medical services, and partnerships between health institutions, accommodation facilities, and tourism agencies.
As part of the event, several panel discussions, expert lectures, presentations, B2B meetings, and one-on-one discussions will be held, including:
- “Medical tourism as a strategic opportunity: How to become a leader?”
- “Spas as leaders in the development of health tourism”
- “Health tourism clusters: Synergy between industry, health, and tourism”
- “From science to tourism: The potential of medical congresses for destination development”
- “The diaspora as a driver of health tourism development: A bridge between abroad and home”
- “Aesthetics as a global trend: Is medical tourism the new beauty destination?”
- “Dental tourism: Are we the next top destination for a perfect smile?”
- “Healthy communities: Reducing disease burden and improving health status”
- “Forest medicine: Bathing in forest air”
- “Detox programs: A new era of preventive medicine”
For all conference details, panelists, additional activities, and participation opportunities, visit the official website: www.bookinghealthinsrpska.com.
Source: See Srpska
